How Do We Work?

Our Process

Our approach is custom-crafted for our clients, yet several key stages typically outline our process.

  • Market Assessment: Conduct an in-depth marketplace analysis.

    Client Needs: Evaluate client needs to understand the competitive landscape.

  • Customisation: Forge bespoke strategic roadmaps for market entry and growth.

    Client Context: Tailor strategies to align with each client's unique context and objectives.

  • Market Evaluation: Identify untapped opportunities and evaluate market potential.

    Strategic Business Growth: Implement development strategies for optimal market penetration.

  • Regulatory Adherence: Ensure full compliance with UK and data protection regulations.

    Standard Compliance: Align with NICE’s Evidence Standards Framework.

  • Value Propositions: Craft strategies that resonate with the UK Medical Device System.

     Product Positioning: Develop effective positioning strategies navigating NICE requirements.

  • Network Leverage: Engage our extensive network for enhanced product reach.

    Opportunity Identification: Identify and nurture both clinical and commercial opportunities.

  • Economic Modelling: Assist with pricing strategies and streamline reimbursement processes.

    Strategic Analysis: Provide in-depth payer landscape analysis.

  • Continuous Monitoring: Ensure compliance and promptly address emerging issues.

    Expert Collaboration: Work with regulatory experts for reliable guidance.

Gemma Faldon

Director at Cooper & Koch

Gemma Faldon is a tour de force in the realm of medical devices and AI technology. With an infectious passion for sales consultancy, she doesn't just aim for business growth—she strives for flourishing success. Gemma’s mission is clear: to be a champion for innovative medical solutions that have the potential to transform lives.

About Gemma

Armed with a profound understanding of the intricate UK and European market dynamics, she crafts tailored strategies to tackle the unique challenges that accompany the commercialisation of AI medical technologies. Gemma believes that exceptional innovations deserve the spotlight, and she is unwaveringly dedicated to ensuring they reach the patients who need them most.

As a former Commercial Leader, Gemma successfully guided a Silicon Valley start-up into the UK market, adeptly navigating the labyrinth of FDA-approved product sales. Throughout her dynamic journey, she has empowered countless companies to unlock remarkable sales growth, earning accolades as a multi award-winning salesperson and making significant contributions to revenue Generation.

Her approach is consultative at its core, valuing partnerships built on trust and shared goals. Gemma takes the time to truly understand her clients’ unique needs, designing strategies that not only achieve their objectives but also infuse a spark of joy into the process.

With Gemma by their side, clients can look forward to igniting innovation and driving transformative change in the medical technology landscape. Let the journey begin!